Bad Feng Shui for Businesses

It’s time for a Bad Feng Shui update, this time for businesses who might want to pay more attention to the Feng Shui of their public presentations!

Bad Feng Shui in the Entryway
Here’s a real, live entrance to a medical office, a place you need and expect to be pristinely clean. Patients arriving here will not be comforted by their first impression of dirt and trash:

A very unwelcoming entryway!

A dirty, unwelcoming entryway.

One possible solution? A moveable row of bushy plants on wheels that allows the maintenance crew to do their job while screening arriving patients and medical professionals from the filth and grime.

A Logo with Bad Feng Shui
When I first saw this real-estate broker’s sign I literally thought it said “Not For Sale,” because of the huge N and the red background, which conjured up a Stop sign in my mind.

NOT For Sale?

NOT For Sale?

Am I crazy or do you see what I mean?

Color and typography to the rescue — this logo needs just a simple fix to be truly inviting to potential buyers!

February 1, 2010
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Bank Logo Feng Shui

A look at these two pictures will tell you a lot about what’s going on in the banking industry right now:

Bank of America's Fire-y red color scheme.

Bank of America's Fire-y red color scheme.

JPMorgan Chase's Water-y blue color scheme

JPMorgan Chase's Water-y blue color scheme

Feng Shui would say that Bank Of America, with its aggressively Fire-red color scheme, has “burnt through” its cash, management, and goodwill.

JPMorgan Chase on the other hand, utilizes deep Watery blue, the color and element that most powerfully symbolize cash flow in Feng Shui. Currently considered a strong survivor of the financial crisis, Chase actually removed the Red from their corporate identity about two years ago.

From a Feng Shui perspective, it seems to have served them well.

August 5, 2009
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