An Ad for Feng Shui Paint Colors?

The most recent issue of Architectural Digest includes this ad for Sherwin-Williams paint:

An endorsement for Feng Shui paint colors.

An endorsement for Feng Shui paint colors.

The copy includes the line, “If you misplace things often, try repainting. A cool color can create a sense of calm and focus.” Sounds like an endorsement of Feng Shui color strategy to me!

Cool colors are more Yin — nurturing, supportive, and stable, while warmer colors are more Yang — lively, energizing, and assertive. So Sherwin-Williams is right. If you want an environment that makes you feel calm and serene, use colors from the cooler side of the color wheel.

What do you think? Do cool colors make you feel calmer?

This month’s newsletter, coming soon, is all about the colors of Feng Shui. Be watching for it!