A look at these two pictures will tell you a lot about what’s going on in the banking industry right now:
Feng Shui would say that Bank Of America, with its aggressively Fire-red color scheme, has “burnt through” its cash, management, and goodwill.
JPMorgan Chase on the other hand, utilizes deep Watery blue, the color and element that most powerfully symbolize cash flow in Feng Shui. Currently considered a strong survivor of the financial crisis, Chase actually removed the Red from their corporate identity about two years ago.
From a Feng Shui perspective, it seems to have served them well.
Feng shui is about yin and yang balance and too much of any colour is not good. The problem with Bank Of America is that red and blue clash according to feng shui principle of 5 elements (water ‘destroys’ fire). Wheres Chase bank’s logo utilized a supportive cycle of 5 elements (white letters – metal supports water – blue colour). I’ve been designing logos with feng shui for the past 25 years and I’ve seen many brands fall because they are ignore the most basic natural laws. Obviously feng shui is not correct all the time but 8-9 out of 10 brands that struggle have problems on the identity level (logo). It’s most evident when brands change their identity (example, British Airways). So it’s not only very important to choose your logo well when starting a company but also when making any changes. If you want to learn more how feng shui can boost your company’s reputation read my feng shui logo design tips page at fengshuilogos.co.uk.
Thanks, Jan. It’s been amazing over the years to watch the Bank of America logo become redder and redder, as they got into more and more financial trouble. The Feng Shui of a logo can be a key to understanding the success of a company, you’re absolutely right. Best of luck in your business and thanks again for the comment!
Hi Ann,
For years my nephew in law had a dream of operating his own business one day and made that dream a reality about a year and a half ago. I only came on board with his company about 3 months ago, when his wife (my favorite niece) needed my help after innocently discovering it was facing the threat of financial disaster. Since she’d recently became unemployed from a family law firm and myself having 25 years experience in accounting practices and looking for employment, we found ourselves immersed “knee-deep” with fixable problems in a potentially successful Security business. The administrative part of this business was in part being ignored or handled incompetently. My nephew in law has a great mind for business and done a few things correctly. He became incorporated, designed his own logo, and know exactly where and how to market his business. He took on 2 partners; One with the financial backing, looking to invest while remaining “silent”; the other having skills and experience as my nephew, but would obtain the credentials needed to legitimately operate a Security company. I should mention, my nephew in law is a disabled veteran with somethings he’s unable to do until further improvement with therapy. He’s not so great with paperwork and sometimes his memorization issues tend to be a problem. It was this 3rd partner that brought his wife in to do the administrative/payroll duties, but her inexperience, proved to be a grave mistake after a few months. When my niece discovered the finances mishandled, she pointed out the “risk of disaster” his company faced. The company just landed a bid on a contract to a very large and lucrative client. One my nephew would spend long hours working side by side his employees, and no time to spend in the newly acquired, very expensive office suite.
My first day was spent helping my niece clean and organise an office unit they leased 6 months prior, that was littered with toys and baby things it resembled a very bad day care center. Vital paperwork and bills stack piled high in corners or drawn on with crayon markers, as well as some of the walls. No filing system implemented and this was a place employees visited to pick up their paychecks. Needless to say, it took us a month to turn it around as an appropriate place for business. It had to reflect the professional atmosphere of the complex with it’s tranquil inner courtyard of terrarium gardens and waterfall fountains. The complex is occupied by the elite of professionals. First order of business was firing the incompetent, fixing financial mistakes and getting organized before expansion. When hiring employees to meet the demands and needs of a new client, money needs to go out sometimes before coming in. Having the “silent” partner came in handy. but he’s yet to see a return on his investment from a year ago, and completely unaware of events.
At present, we seem to be running like a well oiled machine, waiting to receive that first big payment from our new client. My niece and I are believers of the feng shui and agreed the need for it when we started re-vamping the office. We started placing the right objects of elements to their rightful places to attract and keep the positive chi flowing. While reading your articles on line, I was amazed to see how everything you mentioned as “positive” feng shui, some of these things were already implemented before we understood the influence/impact of it. For example, my nephews logo: White lettering on a black background in the form of a badge. Perfect chi for a Security guard business. The office suite’s layout is a near perfect match to a bagua map. I see where a couple minor changes could make a difference in the areas we know need improving.
What really baffled me was why we were still experiencing some minor conflict among the men in our business who rarely made an appearance into the office. My niece and I who have always been close, are most in the office and we don’t have any conflicts. It was today that I read the presence of “fighting doors” that it suddenly became clear. We have an office near empty of furniture with 2 doors. One which is used mostly to walk in, and the side door opens to the middle area open to all the other offices, but if one forgets, to close the office supply closet, this door crashes right into it.
So although my comment has appeared long winded, it’s to admit how much of a believer I am of the feng shui. To my niece and I, this is not something to scoff at but to be treated with respect. In summation: Monday morning I will be making it a point to have one of the doors, removed. Thank you.
Fantastic. That is exactly what Feng Shui is all about, thank you for your comment!